Area Financial Services, Inc. is an Independent Agency located in Altoona, Wisconsin.   Our  sales team has over 50 years of combined insurance expertise, waiting to help you.  Our main lines of business are health and dental insurance, life insurance, long term care insurance, annuities, investments and all forms of retirement plans including, 401(k) plans, SEP IRA's, Simple IRA's, TSA's, and Individual Retirement Accounts. At this website we hope to let you know more about our business, meet our sales team, and know what different companies we work with. Our goal is to help you become knowledgeable about your insurance and we also hope to fulfill all of your needs as our client. Have you ever wondered what other types of health insurance are out there? Do you know about all the different types of life insurance? Have you thought about preparing for your future, or your child's future? We are here to help you find what is right for you!